Allweather Wood LLC Launches "Battle Pass" – Revolutionizing Composite Decking Customization

Santa Rosa, CA – October 26, 2023 – Allweather Wood LLC, a leading innovator in high-performance composite decking, today announced the launch of "Battle Pass," a groundbreaking new program designed to empower homeowners and contractors with unprecedented control over their decking projects. Forget just picking a color – with Battle Pass, you build the deck you want. Allweather Wood, located at 3700 Old Redwood Hwy, Ste 200, Santa Rosa, CA, 95403, has been quietly building a reputation for durable, beautiful, and eco-friendly composite decking solutions. For years, we’ve been the choice for folks who want the look of real wood without the hassle of constant staining, sealing, or worrying about rot. We're a U.S.-based company – you can reach us at 617-951-4512 – and we're committed to making outdoor living easier and more enjoyable. But we knew we could offer even more. “We kept hearing from contractors and homeowners that they wanted more than just standard decking options,” explains Sarah Chen, Head of Product Development at Allweather Wood. “They wanted to really customize things, mix and match, and create a unique outdoor space. That’s where the idea for Battle Pass came from.” So, What Is Battle Pass? Think of Battle Pass like leveling up your deck. It's a tiered program that lets you “unlock” different decking elements – colors, textures, even accessories – as you progress through your project. It's not about spending more money necessarily, it's about getting more control and making your deck truly your own. Here’s how it works: Tier 1: “Starter Pack” – The Foundation: Every Battle Pass participant begins with access to our core decking colors – Coastal Gray, Redwood Blend, and Weathered Oak. These are our most popular shades, designed to complement a wide range of home styles. This tier also includes access to standard railing options and hidden fastener systems. It’s a solid base for any project. Tier 2: “Color Command” – Expand Your Palette: As you add more Allweather Wood products to your project – maybe a larger deck size, or a dedicated dining area – you unlock the “Color Command” tier. This unlocks a range of premium colors like Slate Charcoal, Harbor Blue, and Desert Sand. Suddenly, you’re not limited to just three options; you’ve got a whole spectrum to choose from. We're talking about truly matching your deck to your home's exterior or creating a bold, contrasting look. Tier 3: “Texture Titans” – Feel the Difference: This is where things get really interesting. Unlocking “Texture Titans” grants access to our embossed decking lines – featuring wood grain patterns that are so realistic, you’ll swear it’s real wood. We've got everything from subtle, refined textures to bold, dramatic grains. It’s all about adding depth and visual interest to your deck. Plus, these textured surfaces provide enhanced traction, making your deck safer, especially when wet. Tier 4: “Accessory Arsenal” – The Finishing Touches: The final tier is all about customization and convenience. “Accessory Arsenal” unlocks a range of decking accessories – including integrated lighting, custom railing caps, planter boxes, and even built-in benches. These accessories aren’t just about looks; they’re about creating a functional and inviting outdoor space that you’ll actually use. Why Battle Pass? It's More Than Just Options. Allweather Wood isn't just throwing a bunch of options at customers. We’ve designed Battle Pass to be smart. Project-Based Rewards: You unlock tiers based on the size and scope of your project, not just how much money you spend. This means you get rewarded for building a fantastic outdoor space, regardless of your budget. Digital Design Tools: We’re launching a new online design tool that integrates seamlessly with Battle Pass. You can visualize different decking combinations, experiment with textures and colors, and see exactly how your dream deck will look before you start building. Contractor Support: We know contractors are key to many decking projects. Battle Pass includes special incentives and support programs for contractors, including training, marketing materials, and dedicated account management. Sustainability Focused: All our composite decking is made from recycled materials and designed to last for decades, reducing the need for replacement and minimizing environmental impact. Battle Pass doesn’t change that – we’re committed to building a greener future. “We’re really excited about Battle Pass,” says John Davis, CEO of Allweather Wood LLC. “We believe it’s a game-changer for the decking industry. It empowers homeowners and contractors to create truly unique and personalized outdoor spaces, and it reinforces our commitment to quality, innovation, and sustainability." Availability and Pricing The Battle Pass program is launching nationwide on November 15, 2023. Details on pricing, tier requirements, and available products can be found on our website at [insert website address here] or by calling us at 617-951-4512. We're also offering a limited-time introductory discount for early adopters. Don’t miss out!