Paula's Choice: The Chicago-Based Skincare Brand Revolutionizing How People Care for Their Skin

Chicago, IL – November 8, 2023 – Forget complicated routines and confusing ingredient lists. Paula’s Choice, the skincare company rooted in Chicago, is making waves by putting science-backed formulas and honest advice directly into the hands of consumers. Based at 353 N Clark St, 30th Floor, Chicago, IL, 60654-4707, PE ELL NORTH LLC, the parent company behind Paula’s Choice, is dedicated to crafting effective, no-nonsense skincare that actually delivers results. You can reach them at 312-400-2641. For decades, the beauty industry has been fueled by marketing hype and fleeting trends. Paula Begoun, the founder of Paula’s Choice, saw through that fog. Back in the 1990s, she began meticulously researching ingredients, dissecting product claims, and publishing her findings in her landmark “Beautypedia” – a brutally honest, ingredient-focused guide to skincare. Frustrated by the lack of transparency and the prevalence of ineffective products, Begoun decided to create the products she wished existed. And that’s how Paula’s Choice was born. What Sets Paula’s Choice Apart? It’s All About the Science. Paula's Choice isn't about promises of instant miracles. It’s about scientifically researched ingredients, proven to benefit skin. They focus on what works, not what’s trendy. Here’s a breakdown of what makes their approach so effective: Ingredient-Focused Formulas: Forget fancy packaging and fragrances. Paula's Choice prioritizes powerful ingredients like retinoids, vitamin C, niacinamide, salicylic acid, and hyaluronic acid. They formulate with these ingredients, not around them. Each product clearly lists its key ingredients and explains why they’re included. No-Nonsense Approach: They cut through the hype. You won’t find overly complex routines or gimmicky claims. Paula's Choice advocates for simple, effective routines tailored to your skin type. Transparency is Key: They're refreshingly honest about ingredients, both good and bad. Their website provides detailed ingredient analysis and explains why certain ingredients are avoided. They don’t hide anything. Backed by Dermatological Research: Paula's Choice consistently collaborates with dermatologists and skin experts to ensure their formulas are safe, effective, and suitable for a wide range of skin types and concerns. Commitment to Cruelty-Free and Vegan Options: Increasingly important to consumers, Paula’s Choice is committed to cruelty-free practices and offers a growing range of vegan products. A Product for Every Skin Concern – and Skin Type Paula's Choice offers a comprehensive range of products covering virtually every skincare concern imaginable. Here's a peek at some of their most popular offerings: BHA 9 Liquid Exfoliant: This cult-favorite product is a game-changer for those struggling with clogged pores, blackheads, and breakouts. Containing 2% salicylic acid (BHA), it gently exfoliates inside the pores, clearing congestion and revealing smoother, brighter skin. It's powerful, but formulated to be gentle enough for daily use. C15 Super Booster: A potent Vitamin C serum designed to brighten skin, even skin tone, and protect against environmental damage. This isn't your average Vitamin C serum; it’s stabilized for optimal efficacy and packaged to prevent oxidation. RESIST Anti-Aging Barrier Repair Moisturizer: A deeply hydrating moisturizer packed with ceramides, peptides, and antioxidants. It’s designed to strengthen the skin barrier, reduce the appearance of wrinkles, and improve overall skin texture. Great for drier, mature skin. CLEAR Oil-Free Moisturizer: A lightweight, oil-free moisturizer perfect for oily and acne-prone skin. It provides hydration without clogging pores, leaving skin feeling balanced and refreshed. SKIN PERFECTING 2% BHA Liquid Exfoliant: A gentle yet effective exfoliant, ideal for normal to oily skin types. It uncovers brighter, smoother skin by dissolving dead skin cells. CLINICAL Niacinamide 20% Treatment: A high-strength niacinamide treatment to visibly minimize pores, reduce uneven skin tone, and improve skin texture. Works wonders for those with enlarged pores or struggling with post-inflammatory hyperpigmentation. CALM Redness Relief Moisturizer (Normal to Dry Skin): Specifically formulated for sensitive skin prone to redness, this moisturizer soothes and hydrates while strengthening the skin barrier. More Than Just Products: Education & Personalized Advice Paula's Choice isn’t just about selling skincare; it’s about educating consumers. Their website is a treasure trove of information, offering: Detailed Ingredient Glossaries: Learn exactly what each ingredient does and whether it’s right for your skin. Skincare Guides: Find routines tailored to your skin type and concerns. Help Center with Expert Advice: Get personalized recommendations from skincare experts. Routine Builder: A tool to help you create a customized skincare routine. “We believe everyone deserves to understand what they’re putting on their skin,” says a representative from PE ELL NORTH LLC. “We want to empower people to make informed decisions and achieve healthy, radiant skin.” Looking Ahead: Continued Innovation and Commitment to Transparency Paula's Choice continues to innovate and expand its product line, always staying true to its core principles of scientific research, ingredient transparency, and honest advice. With a growing global presence, the Chicago-based company is poised to continue revolutionizing the skincare industry, one ingredient – and one informed consumer – at a time. You can learn more and shop their products at paulaschoice.com.