Paula's Choice: The Chicago-Born Skincare Brand Revolutionizing How We Approach Healthy Skin

CHICAGO, IL – October 26, 2023 – Forget everything you think you know about skincare. Paula’s Choice, the brainchild of skincare champion Paula Begoun and headquartered right here in Chicago at 353 N Clark St, is shaking up the beauty industry with its commitment to science-backed formulas, ingredient transparency, and, most importantly, results. PE ELL NORTH LLC, the company behind the beloved brand, is driven by a simple mission: help everyone achieve healthy, radiant skin, no matter their skin type or concern. For decades, the beauty world was flooded with marketing hype and empty promises. Begoun, a self-proclaimed “ingredient detective,” became frustrated with the lack of honest information and the prevalence of products packed with irritating fillers and ineffective ingredients. This frustration fueled her to launch Paula’s Choice in 1995, initially focusing on ingredient analysis and empowering consumers with knowledge. The company, now under the umbrella of PE ELL NORTH LLC, has grown from a small research-driven entity to a global skincare powerhouse, but its core values remain firmly rooted in truth and efficacy. “We're not about fleeting trends or fancy packaging,” explains a spokesperson for PE ELL NORTH LLC. “We're about giving people the information they need to make informed decisions about their skin and providing them with effective formulas that deliver real results. That’s what Paula envisioned, and that’s what we continue to deliver.” What Makes Paula's Choice Different? It's All About the Science. Paula’s Choice isn’t just another skincare brand. They stand out by: Ingredient Focus: They meticulously research ingredients, avoiding common irritants like fragrance, dyes, and potentially harmful additives. You won’t find a long list of unpronounceable chemicals here. Instead, you’ll find proven ingredients like niacinamide, salicylic acid, vitamin C, and retinoids. Formulation for Results: It’s not enough to have good ingredients; they need to be formulated correctly to be effective. Paula’s Choice focuses on optimal concentrations and delivery systems to ensure ingredients penetrate the skin and work where they’re needed most. Transparency is Key: Paula’s Choice is refreshingly upfront about ingredients. They provide detailed information about every ingredient on their website, explaining its purpose and potential benefits (and drawbacks!). Their “Cosmetic Cop” ingredient dictionary is a go-to resource for skincare enthusiasts. Customized Solutions: One size doesn’t fit all when it comes to skincare. Paula’s Choice offers a wide range of products targeted to specific skin types (normal, dry, oily, combination, sensitive) and concerns (acne, aging, hyperpigmentation, redness). They even offer a helpful online Skin Type Solution Finder to guide you toward the right products. A Deep Dive into the Paula's Choice Product Line: The Paula’s Choice range is extensive, covering everything from basic cleansing and moisturizing to targeted treatments. Here's a look at some of their standout products: Skin Perfecting 2% BHA Liquid Exfoliant: This cult-favorite product is a game-changer for clogged pores, blackheads, and blemishes. Salicylic acid (BHA) gently exfoliates inside the pores, clearing them out and preventing breakouts. It’s effective yet gentle enough for most skin types. "It’s consistently our best-seller," notes the PE ELL NORTH LLC team. "People see a real difference in their skin texture and clarity.” C15 Super Booster: Packed with 15% L-Ascorbic Acid (Vitamin C), this powerful serum brightens skin, protects against environmental damage, and boosts collagen production. It’s a great addition to any anti-aging routine. RESIST Anti-Aging Retinol Serum: Retinol is a gold-standard ingredient for fighting wrinkles and improving skin texture. Paula’s Choice offers a range of retinol strengths to suit different skin sensitivities. CALM Redness Relief Repairing Serum: Formulated with soothing ingredients like allantoin and bisabolol, this serum calms irritated skin, reduces redness, and strengthens the skin barrier. CLEAR Oil-Free Moisturizer: A lightweight, hydrating moisturizer that won't clog pores. Perfect for oily and acne-prone skin. The UnScrub Gentle Cleansing Scrub: A unique scrub that utilizes gentle, spherical jojoba beads to exfoliate without harsh scrubbing. Beyond the Products: Paula’s Choice’s Commitment to Education: PE ELL NORTH LLC understands that healthy skin isn’t just about what you put on your face; it’s about how you care for it. That’s why Paula’s Choice invests heavily in educational content. Their website is a treasure trove of articles, blog posts, and videos covering everything from skincare basics to advanced ingredient analysis. They also have a robust social media presence, sharing helpful tips and answering customer questions. “We want to empower people to become their own skincare experts,” says the spokesperson. “We provide the information; they make the decisions. We believe that transparency and education are the keys to building trust and delivering lasting results.” Looking Ahead: Paula’s Choice, backed by the dedication of PE ELL NORTH LLC, continues to innovate and expand its product line, staying true to its core values of science, transparency, and efficacy. With a growing global presence and a loyal customer base, this Chicago-born brand is poised to remain a leader in the skincare industry for years to come. For those seeking effective, honest skincare, Paula’s Choice is more than just a brand; it's a trusted partner in achieving healthy, radiant skin.